Wednesday, 30 March 2011

MY POSTER IS FINISHED! (exciting, isn't it?!)

yupp, finally. after weeks and weeks of hard, hard work and fun, the poster is finished!
And just to be boring i guess i'll also include my rationale, just to justify things and make the why's and how's of my design a bit clearer:

Rationale-  "The concept for my RSPCA poster design was to appeal to people through the cuteness of animals. Current advertisements of the RSPCA used dark colours and sinister themes, so I decided to do the opposite. I used the slogan, “Paws4Pause” because it was catchy and easy to remember. The style of the cartoon cats and dogs were influenced by the style of animals on hardcore tshirts (see blog) that used bright colours and bold outlines. These tshirts are popular amongst teenagers so I replicated the style, hoping that the style would catch the attentions of teenagers. The heart shape is an emotive image, which is not only cute, but also portrays the deeper meaning behind the poster; that animals need love and attention too. This is further highlighted by the “puppy dog eyes” of the animals, speech bubbles with hearts inside them, showing the cats and dogs yelling for love and the positions of the animals; they are like fetuses, vulnerable and helpless, needing people to show them love and attention.

In my design I incorporated many elements and principles. Firstly, the colour choice used was bright and bold, analogous colours for the animals and green for the background which gives the poster a happy feeling. Grassy texture was used to portray the nature of animals, like how they like to run and roll around outside. The outlines were bold and dark, bringing forth the images, and shape was used (the heart, the circular eyes). Repetition of colours, animals, shapes and style were also used. The main image was in the center of the page, and the slogan in the center of this, so that it could be the focal point of the poster.
The majority of the poster was made in Adobe Photoshop. The clone pattern brush, different textures, brush effects and layers were used. The image was made by first drawing it out then scanning it into the computer and making it into a stamp. The RSPCA logo was drawn in Adobe Illustrator.
Overall, the poster is appealing because of the cuteness of the puppies and kittens on the poster. Also, because of the way they are arranged (in a heart) and their puppy dog eyes. These aspects of the poster were enhanced through the use of different design principles and elements. "

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