Wednesday, 30 March 2011

MY POSTER IS FINISHED! (exciting, isn't it?!)

yupp, finally. after weeks and weeks of hard, hard work and fun, the poster is finished!
And just to be boring i guess i'll also include my rationale, just to justify things and make the why's and how's of my design a bit clearer:

Rationale-  "The concept for my RSPCA poster design was to appeal to people through the cuteness of animals. Current advertisements of the RSPCA used dark colours and sinister themes, so I decided to do the opposite. I used the slogan, “Paws4Pause” because it was catchy and easy to remember. The style of the cartoon cats and dogs were influenced by the style of animals on hardcore tshirts (see blog) that used bright colours and bold outlines. These tshirts are popular amongst teenagers so I replicated the style, hoping that the style would catch the attentions of teenagers. The heart shape is an emotive image, which is not only cute, but also portrays the deeper meaning behind the poster; that animals need love and attention too. This is further highlighted by the “puppy dog eyes” of the animals, speech bubbles with hearts inside them, showing the cats and dogs yelling for love and the positions of the animals; they are like fetuses, vulnerable and helpless, needing people to show them love and attention.

In my design I incorporated many elements and principles. Firstly, the colour choice used was bright and bold, analogous colours for the animals and green for the background which gives the poster a happy feeling. Grassy texture was used to portray the nature of animals, like how they like to run and roll around outside. The outlines were bold and dark, bringing forth the images, and shape was used (the heart, the circular eyes). Repetition of colours, animals, shapes and style were also used. The main image was in the center of the page, and the slogan in the center of this, so that it could be the focal point of the poster.
The majority of the poster was made in Adobe Photoshop. The clone pattern brush, different textures, brush effects and layers were used. The image was made by first drawing it out then scanning it into the computer and making it into a stamp. The RSPCA logo was drawn in Adobe Illustrator.
Overall, the poster is appealing because of the cuteness of the puppies and kittens on the poster. Also, because of the way they are arranged (in a heart) and their puppy dog eyes. These aspects of the poster were enhanced through the use of different design principles and elements. "

Some inspiration- PUPPY DOG EYES.

Some more RSPCA shite.

Here's a few more examples of advertisements for the RSPCA:

Not current, but fairly recent. I've noticed they like to use pictures of animals (funnily enough)

Just some questions and answers:

The RSPCA! Who are they?!  What do they do?!  What does their current advertising look like, and what is their usual target demographic?!

The RSPCA is a community based charity which fights for the rights of animals and against animal cruelty. The Rspca promotes care and protection of animals.They include services such as providing shelters for homeless animals and  advice for petowners. Current advertising is relatively dark in colour (to show the darker side of animal cruelty, I guess) and include pictures of animals (obvs). there are some current advertisements which have cute animals on them. Target demographic: everyone? not really a certain demographic, but definitely the general public and especially animal lovers.

Sunday, 27 March 2011

Yet Another Class Excercise- Perspective Drawings and such

In class we did some drawing excercises on one, two and three point perspective. I found these relatively easy because I had done perspective drawings before in my other design classes.

Here's a perspective drawing of my name:

And here's a perspective concept of a cardboard chair I'm making in design & manufacture:

Here's the cardboard chair, not quite finished yet, but it does! sorta look like my picture!

Friday, 25 March 2011

Final Design thing, I suppose?

I'm gunna somehow scan this onto the computer and edit it so it turns out looking cool! (I hope!)

Concepts for a poster design!

Saw this postcard in the library by  Amz Kelso which featured dinosaurs in the shape of a heart on a mint green background and it really appealed to me because it was cute, humorous, modern and a little abstract.
Got me thinking: what kind of design is appealing to teenagers? Don’t know about boys, but I definitely think CUTE really catches the girls attentions.

Thought I’d be a copycat (haha! Copycat! Yes, I’m lame) and do the same type of thing,
This inspired Concept 1:
Cute, fuzzy, cartoon animals, with oversized eyes that are filled with tears. The heart shape is also good because in order to fit the animals into the shape I had to make them be in awkward positions like embryos which I think actually adds to the effect, making them look helpless and baby-like.
Came up with the slogan “Pause for Paws” the other night which was partly inspired by the Rspca poster with the slogan, "Tips for Tails". This inspired Concept 2, A Paw Print filled with smaller paw prints and MASSIVE writing in the middle to catch the viewer's attention. Decided simple colours would be best for this type of thing, with so much other stuff going on in the poster:

And the finally, concept three: an integration of concepts one and two! woooo! That basically explains it all....

I only realised after I drew the paw that paws actually have four circly things at the top! (whoops) how could i get something like that wrong!

Thursday, 24 March 2011

Class Drawing Exercise 1. Still-lifes and stuff.

We did still-life drawings of a cardboard chair, pile of magazines, basketball, and Tupperware. The first drawing we got 10 min to complete, then we had to do a one-line drawing where our pen was not allowed to leave the page. This gave the picture an interesting effect where it looked sketchy and abstract. The objects did not look like objects but the extra lines gave it an interesting effect. Then we got less and less time to complete our next line drawings. As a result, the pictures got crappier and crappier with less and less detail. Towards the end, this picture just looked like a series of lines and the subject matter was hardly recognizable.
From this:

To this:

Yes, this is the final one- just scribbles, but so fun.